Professional Bar Logos

As the world becomes increasingly health and vitality conscious, Unilever Food Solutions is pioneering the way forward in offering healthier options that add vitality to the life of its end consumers, and in ensuring that its customers – the food service industry – are given essential information regarding health information and product orientation in a user-friendly and accessible way.

A range of Vitality logos have been developed, covering everything from ‘Suitable for Vegetarians’ to ‘Low Fat’ to ‘No MSG’, to ‘Salt Free’, to ‘No Added Sugar’.  These symbols appear in what Unilever Food Solutions terms a ‘Vitality Bar’ on the front of their packaging.

We’ve also introduced a ‘Professional Bar’, which contains key symbols that can, at a glance, provide the operator with product information which is necessary for preparation, storage and yield, and thereby help with the buying decision. The professional bar would contain information such as ‘Bake Stable’, ‘Ideal for Coating’, and ‘Bain-marie stable’.

Both the Professional Bar logos and the Vitality Bar logos appear the front of all new Unilever packaging in the form of easy-to-read symbols, which differ according to the category of products, eg. dressings, savoury and desserts.

“The introduction of vitality and health products does not come at the expense of taste, convenience or cost.  To the contrary, these products and the vitality information now gives the food service industry the ability to provide for the increasing demand for healthy meals, with no investment in research and nutritional analysis, and simple, ‘at a glance’ reference to the packaging of the products'

For further information on the health and vitality and professional symbols, please contact us on 0860 314 151  

Dressings Savoury Desserts