In every moment of every working day, spread over sixty countries, there is a member of the Unilever Food Solutions team working in partnership with a catering operator to make their business more successful. This unrivalled global reach brings real benefits as it creates a unique depth of understanding of the challenges that are faced by operators, both large and small, across well-established and fast developing markets.
We want to share the knowledge that we have gathered on our journey through this wonderfully diverse market in an effort to help make your business more successful, now and in the future.
The trends and insights that are reflected can help you to understand more about your guests and how they make their decisions when eating out. Not only will this assist you with menu development, it will also guide you when it comes to kitchen management and guest liaison.
Our aim is to inspire and demonstrate the gains and benefits of deeply understanding the needs and wants of your guests, and how this can keep your business evolving and successful.
This first issue of Trend Watch examines three of the top eating out trends that are relevant both locally and internationally, and the importance of quality, value and health that guests attach to their choice of meal.