Bringing out the best in you. The Hellmann's worldwide brand family, is the largest dressings business across the globe. Hellmann's is also the world's no. 1 mayonnaise brand.
Hellmann's was first produced almost 100 years ago when Richard Hellmann, who had recently arrived in the US from Germany, began selling a mayonnaise made from his wife's own recipe. Two versions were originally sold, and to distinguish between them, Hellmann put a blue ribbon around one. The ‘Blue Ribbon’ label is still used today – it has become an icon of product design and proof of the enduring popularity of the mayonnaise.
But Hellmann's is now much more than mayonnaise. We offer simple, uncomplicated products, made from natural, honest and familiar ingredients. Our products are convenient and simple to use, adding taste, texture and pleasure to your meal, whether at the dining table, braai, picnic or on the move.