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Knorr Aromat is the flavour of South Africa

Knorr Aromat is the flavour of South Africa. It’s true. Open the cupboard of most South Africans, and you’ll find a bottle of Aromat looking out at you. We add it to our breakfasts, to our avo and to our braai meat.

As LesDaChef, a top South African Chef, says, “It’s become a part of who we are as South Africans.” However, as people are becoming more aware of what they put in their bodies, they are steering clear of products that contain things like MSG, colourants and preservatives. Which is exactly why we have created a new version Knorr Aromat – called Knorr Aromat Naturally Tasty. It’s all the flavour of the original, but without the added MSG, GMOs, colourants and preservatives. Chefs are excited. “No added MSG is awesome. It’s a dream to me,” said LesDaChef. “Aromat is such a recognisable flavour, that you can add it to any dish as a solid base and then put your own twist to it. Now I can do that, but use an all-natural product that doesn’t have anything added or manufactured.”

LesDaChef also loves Knorr Aromat Naturally Tasty because if its recognisably South African flavour. “I take South African cuisine and I put a twist in it,” explained LesDaChef. “So when I use Aromat Naturally Tasty, it gives my diners a flavour that they recognise. And that helps my style of cooking.”

A recognisable South African flavour that’s all natural?

Sounds like a winning combination to us. Knorr Aromat Naturally Tasty is a flavour with a strong South African heritage, now all natural, what’s not to love?