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What do South Africans prefer to drink?

An energy boost at breakfast, an invigorating sip after a meal or the familiar cup during a meeting. South Africans sure do love their tea and coffee. However, nowadays people are turning more towards tea as a healthier alternative to coffee.

Coffee gives you that caffeine boost, but studies have shown that excessive use of coffee can lead to higher cholesterol and blood pressure. Often coffee is drunk with milk and sugar to cover up the bitter taste, but that only adds more calories and expense to the final drink. Not good!

Tea is a healthier and more affordable alternative, because it is rich in antioxidants, reduces the risk of heart disease and stimulates the health of your brain. And it also just tastes good (no sugar or milk required)!

Coffee will always be popular in South Africa, but tea is definitely on the rise and now has as much space on restaurant menus as coffee. In fact, there are often several teas on the menu, and we are seeing a new trend where tea is now also paired with desserts.

Experts see an annual growth of tea, and tea consumption is expected to rise sharply in the coming years. This healthy growth is also supported by a study conducted by the Food and Agriculture Organization of the United Nations, which shows that tea is the second most consumed beverage in the world, just after water.

Impress your guests with Pure Leaf tea. Contact your tea specialist today to stock it at your establishment.


Are you a Food & Beverage manager, responsible for buying tea for your professional establisment? Contact the tea specialist closest to you for more information

Johannesburg | Nelspruit
Beverly MacIntosh
082 462 2222

Durban | Bloemfontein
Matt Jordaan
060 980 9440

Cape Town | Port Elizabeth | George
Christine Schoeman
082 466 8446

Available exclusively through our tea specialist trade partner, Del Trade.