When it comes to tea, there's tea and there's exceptional tea. What sets the two apart is the thought and care that goes into making the tea and the environment in which it is served.
In today's world of endless customer choice, this is a valuable lesson to carry forward. If you want to attract new customers and retain excitement among existing ones, you need to create a tea experience that will intrigue and delight them. Pure Leaf with its thoughtful philosophy could be just the answer.
Tea's popularity not only stretches back over centuries, but it extends around the globe. From Africa to the Middle East, Asia to South America and Europe, tea is the drink of choice in innumerable countries worldwide. Some fans cite the health benefits of tea, while for others there's nothing more relaxing than sitting down with a freshly brewed, flavourful cup of tea.
One of the most enjoyable parts of tea lies in its making. Around the globe, there are many different rituals for making tea, from the preferred type of tea, to how it is brewed and what it is served in. And this is what makes tea so exciting to your guests. Tea devotee or not, your guests are always looking for new F&B experiences, and tea can certainly deliver plenty of excitement.
Whether you choose to draw from a traditional tea ritual, to try something more on trend, or to develop one of your own, the rules remain the same. Choose the finest quality tea, brew for just the right amount of time and to just the right temperature and make your guests an integral part of the tea experience.
Pure Leaf believes that making memorable tea isn't a process to be rushed, instead it's a sensorial experience to be enjoyed and shared with your guests.
Pure Leaf's silken pyramid tea bags are filled with exceptional tea leaves that are gently released during brewing to create a rich, smooth tea flavour. Together with your team, explore Pure Leaf's nine tea varieties. Discuss their origins, quality, flavour notes and the best way of serving them; this will enable you to deliver a more memorable and welcoming guest experience.
Guests will be mesmerised as they watch their cups of tea come to life, flavour and colour infusing slowly and delightfully through water of optimal temperature. Steeped for the ideal amount of time, the infusion process is almost as soothing as the taste of the tea itself, and it's something guests will return for time and time again!
Watch this video for tips on making the perfect cup of Pure Leaf Earl Grey.
Are you a Food & Beverage manager, responsible for buying tea for your professional establisment? Contact the tea specialist closest to you for more information
Cape Town | Port Elizabeth | George
Christine Schoeman 082 466 8446
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