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Diner Designed

Personalized Plates

Empower your diners to create their ideal dining experience. Offer customizable dishes and interactive elements that cater to individual preferences and dietary needs.

main-diner-designed main-diner-designed

Recipes that are

diner designed

written by

chef-gungun

Eric Chua

Executive Chef
UFS SEA and SA

@chef_eric_chua

Eric Chua

chef-gungun
Executive Chef
UFS SEA and SA @chef_eric_chua

Chef Eric began his career as a trainee chef at Swissôtel’s Stamford Hotel in 2003. He honed his expertise in multi-cuisine cooking, which has included working at a Michelin-starred restaurant before joining Unilever in 2009. He proudly holds numerous gold medals and top honors from regional and international competitions, including a double gold win at the Culinary World Cup 2010 in Luxembourg. In his role at Unilever Food Solutions, he is dedicated to pioneering innovative dishes and solutions that shape the culinary future.

 

 

A Plan for Personalization: Curated Choices and Interactive Experiences

The dining experience is evolving beyond generic customization, moving towards more interactive and personalized experiences. Diners are increasingly seeking to actively participate in meal creation and modification, craving a sense of ownership and engagement with their food.
 
This shift is driven by a number of factors, including a growing desire for personalized and immersive dining experiences, a preference for curated choices, and technological advancements that are reshaping how meals are experienced.  

Eric Chua, UFS Executive Chef in Singapore, Vietnam, and Cambodia, offers insights into how restaurants can effectively cater to this growing demand for personalization.  

Empower your diners with curated choices

7 min

Key Strategies for Personalization:
- Create Topping Stations: Set up a salad or wrap bar with a variety of toppings, allowing diners to craft their own dishes.  
- Custom Dressing Stations: Introduce a variety of interesting dressings and sauces, enabling patrons to mix and match and create unique flavor combinations.  
- Offer Flavor Profiles: Provide diners with a choice of dynamic flavor profiles, such as spicy, tangy, or sweet, to incorporate into their dishes.  
- Build-Your-Own Options: Offer a selection of base ingredients for salads or wraps, allowing diners to choose their preferred proteins, vegetables, and grains.  
- Seasonal Specials: Rotate seasonal ingredients and limited-time offerings to encourage repeat visits and provide fresh, exciting options.  
- Feedback Loop: Encourage diners to provide feedback on their personalized dishes, allowing the restaurant to refine offerings and build a closer relationship with its clientele.  
- Encourage Sharing: Create a "custom dish of the week" and incentivize diners to share their creations on social media, promoting your restaurant organically.

''Unlike previous generations, Gen Z diners seek meals that reflect their personal tastes and dietary needs, making personalization not just a menu trend but a necessity for food service professionals to deliver on.''

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