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Meat-free diets are evolving. As the sizzle of strict veganism is cooling, diners are looking for more flexible, plant-based lifestyles.

It’s time to diversify your meat-free menu with the rising vegan, plant-based, vegetarian, and flexitarian trends. Let us guide you in refreshing your plant-based menu to attract new audiences and cater to your diners’ needs!

TODAY’S DINERS CRAVE FLEXIBILITY

  • Flexitarian diets (plant-based with occasional meat) are growing as today’s consumers increasingly seek options that provide the freedom to enjoy a variety of plant-based meals without fully committing to a vegan lifestyle.(4)
  • A growing number of people are adopting a flexitarian diet, with more than 25% expressing an interest in reducing their meat consumption.(4)

WHY IT MATTERS FOR YOUR MENU

Incorporating a wider variety of plant-based options into your menu is a smart move to cater to wider audiences. By embracing the flexitarian approach and offering a range of vegan, vegetarian, and plant-based meals, you can position your establishment as a forward-thinking, inclusive destination for all diners.

  
UNDERSTANDING MEAT-FREE DIETS: FROM VEGAN TO FLEXITARIAN

Vegan

A vegan diet eliminates all animal products, including dairy, eggs, honey, meat, poultry, and fish.(3) Instead, it focuses on plant-based foods like vegetables, grains, nuts, and fruits.(2)

Plant Based

Plant-based diets focus primarily on fruits, vegetables, grains, and nuts.(3) This diet offers more flexibility than veganism, allowing for occasional meat or dairy consumption. It appeals to diners seeking health and nutrition without eliminating animal products.(3)

Vegetarian

Vegetarians avoid meat, fish, and poultry, but their diet may include dairy and eggs.(1) Vegetarianism includes variations such as lacto (dairy), ovo (eggs), and lacto-ovo (both), catering to diverse ethical, health, and environmental motivations.(5)

Flexitarian

A blend of “flexible” and “vegetarian”, this diet is predominantly plant-based with occasional meat, fish, or other animal products.(1) It’s ideal for individuals looking to reduce meat intake without fully committing to vegetarianism or veganism.(1)

GET INSPIRED WITH DELICIOUSLY VEGAN RECIPES!

Get started with our vegan recipe collection – easily adaptable for flexitarians and customers exploring meat-free eating. Deliver a world of taste, health, and variety with dishes that delight the palate and nourish the body!

Vegan Hamburger

With Unilever Food Solutions at your side, begin your journey toward a more inclusive, flavourful, and vibrant meat-free menu!

References

  1. Spencer-Joliffe N. FLEXITARIAN, VEGETARIAN, VEGAN: WHAT’S THE DIFFERENCE? [Online]. August 2022. [Cited 2024 March 11]. Available from URL: https://www.falstaff.com/en/news/flexitarian-vegetarian-vegan-whats-the-difference
  2. NHS. The vegan diet. [Online]. May 2022. [Cited 2024 March 11]. Available from URL: https://www.nhs.uk/live-well/eat-well/how-to-eat-abalanced-diet/the-vegan-diet/
  3. Supernutritious. Plant-Based Diet vs. Vegan: What’s the Difference. n.d. [Online]. [Cited 2024 March 11]. Available from URL: https://supernutritious.net/plant-based-diet-vs-vegan-what-s-the-difference/
  4. Hedges T. Veganism ain’t so hot anymore. [Online]. n.d. [Cited 2024 March 11]. Available from URL: https://www.gwi.com/connecting-the-dots/veganism-aint-so-hot-anymore_gl=1*12o5yq7*_up*MQ..&gclid=CjwKCAiAxaCvBhBaEiwAvsLmWKLHqUEaNKUgZXsxKnivf13msupRcHmuJV2VaeRDsnJsZ0IOxV5cWhoCUv0QAvD_BwE 
  5. BetterHealth. Vegetarian and vegan eating. [Online]. n.d. [Cited 2024 March 11]. Available from URL: https://www.betterhealth.vic.gov.au/health/healthyliving/vegetarian-and-vegan-eating
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