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Who are you serving and what do they need?

You need to know who your customers are in order to give them what they want.

You serve lots of different people, all with their own set of religious and health needs. Let’s take a look at how to meet these:


Your customer base will be made up of people of many religions. This means you may have to offer Halaal and Kosher food as well as pork-free dishes.


Your customers all have different energy needs. Take into account the type of work they do and plan meals accordingly.


People have food allergies to wheat, gluten and dairy so you’ll need to offer wheat-, gluten- and dairy free meals.