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Mexican food is great because it suits the snackification trend perfectly, and meets almost every millennial need. (You want to impress the millennials – they are the generation that eats out the most and spends the most on restaurant food.)
Mexican is relatively inexpensive, high in protein, healthy, uses fresh and simply prepared ingredients, has a good food-group balance, is exceedingly shareable and is freaking delicious. The small servings mean diners can try more menu items and enjoy communal, social dining. It's a solid business choice.
AND WE'LL CALL IT (DUM DUM DUM) MEXI-FICATI ON!