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We are tailoring content specific to your business.

There’s so much choice available when buying chicken. You get the lean white meat and the darker, fattier parts. With the rise of the ‘beak to claw’ trend, we have put together a Chicken 101 guide to help you expand your knowledge and offer more to your customers.

What does the ‘beak to claw’ trend mean? This trend is all about more variety and less food wastage because you are using every part of the chicken.

We’ve clawed our way through the do’s and don’ts of handling chicken and are ready to show you how to keep it fresh. Download our how-to prep and cook chicken with cost-effective methods.