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Offering a great food and beverage menu is a hugely important factor in determining your restaurant’s success. However, in today’s competitive market, offering a unique experience is also required to keep diners interested.

Although Franks Speakeasy focuses intently on providing delicious food, the owners also realise that they have to offer just a little bit more to truly stand out from the crowd. Here, Paul Sheppard, co-owner of Franks Speakeasy, talks about Wine Wednesdays, Beer Clubs and live entertainment, and how these events all add to his bottom line.